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Radio Car Show Revs Up
This February, Americas Car Show lived out its name when
a national syndicate picked up the two-hour radio broadcast. Though
it had humble half-hour beginnings in Jamestown New York in 1991,
Americas Car Show became a quick hit with listeners. Within
four weeks, the automobile-based radio program extended to an hour,
and went from four sponsors to twelve.
According to originator and 11-year host Tom Torbjornsen, Americas
Car Show got real legs when it moved to Buffalo and
eventually found homes on three stations in West and Southeast New
York, as well as Northwest Pennsylvania. My show is a public
service, explains Tom. I give consumers information
and advice about automobiles, and of course the hour has to be entertaining
enough for people to continue listening. You have to mix it up.
Tom is currently a regular guest on a Buffalo television show, writes
a column that appears in five newspapers, is a regular contributor
to EMAZING and hosts his own Web site (www.americascarshow.com)
where he posts articles, offers advice, created links, and developed
a panel of automobile experts who provide technical information
and answer questions.
Now, with the help of Syndicated Solutions, Inc. the radio show
is off and running with 26 stations picking it up in February alone,
with an estimated 100 stations around the nation airing it by years
end, and a three- to five-year goal of 600 simultaneous radio broadcasts.
Tom likes the attention and hopes to be featured on a regular television
program with a major network, but holds tight to a healthy dose
of reality. My philosophy is to never count on anything until
the ink is dry, Tom says. Even then I remain in a state
of cautious optimism.
Whether the ink dries or not, Tom says hell continue to have
a good time on and off the air, though he is serious when it comes
to sharing his 27-plus years of automobile information. Tom is also
committed to undoing stereotypes of mechanics and repair shops and
bridging the gap between them and car owners. He says his calling
became clear while making his rounds as a Mac Tool distributor.
I walked into a repair shop and noticed the mechanic was having
an anxiety attack, Tom remembers. He was worried because
a repair bill was $100 more than the original estimate and he had
to tell the customer. Right then I thought, Somebody should
do a radio show to help consumers understand the auto repair business.
Tom does more than understand about the auto industry. He says hes
been on both sides of the wrench as an ASE certified
technician, manager for an automotive service company, manager for
a tire service center and a dealer of automotive tools and equipment.
In his experience, 90 percent of repair shops have integrity and
provide good service, while 10 percent are less than honest and
technically challenged. Ultimately, he points out, consumers
are responsible for finding good mechanics with updated equipment.
As for Volvos, Tom speaks well of them. I have nothing bad
to say about Volvos, Tom says. They are fantastic automobiles,
known for being safe and made from the finest Swedish steel. Theyve
gone from being rather boxy to being sleek, curvy, structured, round
and slopy. Some look like theyre traveling 200 miles per hour
when theyre standing still.
But like everything else, Tom says, Volvos have their own idiosyncrasies
and so its important that people find and remain faithful
to a good technician who knows their car.
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